Professional Online Portfolio
PRODUCT STYLING FOR PHOTOSHOOTS
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EVENT PLANNING
HANDBAG EVENT
​Worked as an event lead for a Designer Handbag Pop Up Event. This event was the first of its kind at our store, so I had to opportunity to be involved during all stages of the planning process.
Guests had the opportunity to be the first to shop new and gently used designer handbags and enter a giveaway.
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The objective was to raise more money for our sister organization and to bring new clientele into the store. The pop up shop created a unique experience that elevated the store's brand.
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The event featured refreshments from a local business and brought in over $2,700 over the span of 4 hours.
COAT EVENT
Organized and led a High-End Coat Pop Up Event- similar to the Handbag Event.
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I collaborated with the marketing team to ensure we had the appropriate in-store promotional materials and social media coverage to promote the event.
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The event brought in over $870 over the span of 2 hours.
VISUAL MERCHANDISING
Homegoods Display
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Mother's Day Display
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PROJECTS
What I've been working on.
ACCOUNT RESEARCH AND PLANNING | LUXBAR
My team’s objective was to create an ad campaign within our $50,000 budget to increase lunchtime and weekday sales at Lux Bar. We presented our research, plan, and rationale to the client. I researched the consumers, created and distributed surveys, and strategized ad placement.
CREATIVE DIRECTOR | RAGU DIGITAL AD CAMPAIGN
My team's objective was to create an innovate digital advertising plan to introduce the client’s new product and gain HH penetration with millennial family pleasers. We were presented with the challenge of reaching consumers before they stepped foot in a store. I created sample ads and copy, while leveraging the brand using emerging technology.
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ACCOUNT RESEARCH | NARS
My team and I researched how consumers' perception about the cosmetic brand NARS, would change after announcing they would no longer be cruelty-free. We conducted a SWOT analysis, interviewed six people, and distributed over 50 surveys. This was a collaborative process, but I contributed to the brand analysis and sections of the research.
WRITING SAMPLES
Course assignments and blog posts.
ABOUT ME
Welcome to my e-portfolio! This is a space for me to share my school and work experience, along with my professional goals. I'm a highly motivated recent DePaul graduate seeking a position where I can contribute my knowledge in social media,  to run marketing campaigns. I want to combine my passion for storytelling and community service to make a difference. While you're here, please feel free to take a look at my work!
LET'S GET IN TOUCH
Thanks for stopping by! There's more to come, so don't be shy. Check back for updates.
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Want to collaborate? I'd love to chat!